THE BOSS & BRIEF

APT Loans is a consumer financing company that offers a range of solutions from personal loans all the way to project financing. 

Our brief was simple but had a limited budget.

“Get us more leads for R6000” – An exciting aqcuisition for us a we value all cutomers, but a challenging one to say the least.

OUR SOLUTION

PAY PER CLICK LEADS

We thought, how do yield quality results in such a competitive industry with such a limited budget? 

Step one, we had to carefully define the audience and use some smart technologies to understand their online behaviour, needs and interest. 

The best technology that could allow us to communicate our solutions to target in-market prospects while they are searching on the most dominance search engine was of course, Google Ads. We distributed our ads to the right audience at the right time. We also optimised our ads wisely with our limited budget in mind.

RESULTS

We achieved our main goal: PLEASING OUR CLIENT!

1 %
Increase in lead generation
1 %
Increase in conversion rate

Work with us

Request a free consultation today!

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