TOP ACHIEVERS GALA
PANYAZA LESUFI FOUNDATION
THE BOSS & BRIEF
The Top Achiever’s Gala is an annual fundraiser hosted and founder by the MEC Andrek Panyaza Lesufi with his alma mater, Tlama Tlama Primary School in Tembisa to celebrate students who are excelling in their grades despite their circumstances.
The brief was to develop and implement a campaign to prompt affluent members of society to contribute to the cause.
EMAIL MARKETING CAMPAIGN
Our strategy relied mainly on creating a visually appealing, easy to navigate, personalised email distributed to individuals that are familiar with the brand and have consented – in this case, the list was provided by client.
We went on to create a gorgeous invitation email coupled with a landing page to increase the conversion rate and provide a seamless experience.
We achieved our main goal: PLEASING OUR CLIENT!
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